網站建設之在線客戶界面設計

網站策劃包括的很多，如網絡廣告、SEO網站優化技術、網站運營還要會寫網站策劃書等等，但是今天和大家說一下以前楊帆沒有提到過的用戶界面設計的問題，目的是讓企業網站的管理人員和網站策劃愛好者多方面了解網站策劃的應用。
Site planning includes many, such as network advertisement, SEO website optimization technology, web site operators also will write site planning books and so on, but today and everybody said user interface design problem about Yang Fan had not mentioned, the purpose is to let enterprise website management and web site planning enthusiasts know more about application of site planning.

一個好的站點應該具備非常好看的頁面設計、非常引人的內容、流暢的信息結構、智能化的后臺處理、良好的交互性，并匯合成和諧、友好的界面。為了交付給客戶一個積極的體驗，并在客戶界面中貫徹企業戰略目標。按照下面該框架搭建營銷型網站建設的在線客戶界面。
A good site should have a very nice page design, very attractive content, smooth information structure, intelligent background processing, good interactivity, and merge harmonious, friendly interface. In order to delivery to the customer a positive experience, and carry out the strategic goal of the enterprise in the customer interface. Following the framework to build a marketing type website construction online customer interface.

網站建設的目標是為了落實企業營銷戰略，企業營銷戰略定位于滿足特定細分市場的需求，為目標受眾提供最大化的客戶價值同，而建設在線客戶界面，其目標也是從以下方面輔助客戶價值的實現：
Website construction goal is to carry out the marketing strategy, marketing strategy to meet the specific segments of the market demand, to provide customers with the maximum value for the target audience, while the construction of online customer interface, its goal is from the following aspects to assist customer value realization:

1.提供另一個更有效的分銷渠道，通過網站界面的電子商務功能，幫助他們購買所需的商品與服務。
To provide a more effective distribution channels, through the function of electronic commerce website interface, goods and services they need help to buy.

2.向目標受眾提供更加豐富的信息內容、易用的信息導航，幫助他們輕松地獲得所需的信息。
To provide more information to the target audience, easy-to-use navigation information, help them obtain needed information easily.

3.提供有效的對話和互動功能，更貼近客戶，實時與之對話，了解客戶需求，幫助他們與企業溝通。
Provide effective dialogue and interaction function, closer to customers, real-time and dialogue, understanding of customer needs, to help them communicate with the enterprise.

4.通過優秀的網站界面設計，并與企業其他客戶界面的風格保持一致，創建與強化企業品牌形象，幫助客戶形成清晰一致的品牌意識。
Through the design of web interface is excellent, and other customer interface enterprise style consistent, create and strengthen the brand image of enterprises, help customers to form a clear and consistent brand awareness.

5.通過網站界面直接提交在線內容與在線服務，減少客戶服務成本，幫助客戶節約。
To directly submit online content and online services through the web interface, reduce customer service cost, to help customers save.

設計的一切活和成果，都是為人們服務的。網站界面設計也不例外。不同的人群對信息需求各不相同，他們的社會和文化背景、生活習慣等都不相同，服戶的需求是首位的，沒有忠實的用戶，網站就不能生存。因此，網站界面設計只有充分分析，了解網站的需求，才能準確地把握設計的方向和尺度，設計出令人滿意的界面。
All the work and results of design, are for the people service. Web interface design is no exception. Different groups of information needs are different, their social and cultural background, living habits are not the same, service user needs is the first, not loyal users, the website will not survive. Therefore, web interface design should fully understand the demand analysis, the website, can accurately grasp the direction and scale design, design a satisfactory interface.